Ines Leite
Motion Creative
 The brief: Create a video to promote awareness for bear bile farming in China.

Barely a Life

A Hyper Island student project for Animal Protection Network. Promoting awareness for bear bile farming.

 The brief: Create a video to promote awareness for bear bile farming in China.

The brief: Create a video to promote awareness for bear bile farming in China.

Project made by Ines Leite (me), Alessandro Nobile, Jet Hilferink, Mads Broni and Per Fridsjö. 

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 Our goal was to make a video that would create awareness without the explicit content we had to go through. Inspired by the story of a young girl that made his father change from bear bile producer to creating a bear rescue center, we created Barely a Life.

Our goal was to make a video that would create awareness without the explicit content we had to go through. Inspired by the story of a young girl that made his father change from bear bile producer to creating a bear rescue center, we created Barely a Life.

 My role: Idea generation. Internal organs design and animation. Moodboard direction.

My role: Idea generation. Internal organs design and animation. Moodboard direction.

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