A Hyper Island student project for Animal Protection Network. Promoting awareness for bear bile farming.
The brief: Create a video to promote awareness for bear bile farming in China.
Our goal was to make a video that would create awareness without the explicit content we had to go through, being age appropriate for adults and kids. Inspired by the story of a young girl that made his father change from bear bile producer to creating a bear rescue center, we created Barely a Life.
Project made by Ines Leite (me), Alessandro Nobile, Jet Hilferink, Mads Broni and Per Fridsjö.
My role: Idea generation. Internal organs design and animation. Moodboard direction.