NonCommercial project celebrating Chanel N°5 Red Limited Edition and COCO Noir
///Concept/ Art Direction/ 3D/ Animation: Ines Leite
///Music: OMEGA by Gesaffelstein
CHANEL N°5 Red Limited Edition
With an unprecedented use of aldehydes, which add layers of complexity, N°5 was the world’s first abstract fragrance. A floral bouquet composed around May Rose and Jasmine features bright citrus top notes. Aldehydes create a unique presence while the smooth touch of Bourbon Vanilla leaves an incredibly sensual trail. Mademoiselle sought "a woman's perfume with a woman's scent."
By the time is was created by perfumer Ernest Beaux, female fragrances fell into two categories. Single flower fragrances were used by "respectable women", sexually provocative perfumes with intense notes as of musk were associated with prostitutes or courtesans. For the first time, with the release of N°5 in 1921, Coco Chanel defies the convention of perfumes. A new scent that celebrates the liberated spirit of the 1920s and would appeal to the flapper, the modern woman of this era.
Pure. Austere. As bare as a vial. The minimalist lines of N°5 design are an antidote to the bottles of its time that distinguishes it from the mannered bottles of the 20's. As Mademoiselle said, "the perfection of the product forbids dressing it in the customary artifices. Why rely on the art of the glassmaker..." Mademoiselle presents a simple bottle adorned only by precious teardrops of perfume of incomparable quality, complex, unique in composition, revealing the artistic personality of their creator.
Throughout the years, the original bottle adapts imperceptibly to its time. It becomes an icon to the XX century, resists the whims of fashion and the passage of time, and is till today the most best selling and successful perfume of all time.
After Coco (1984) and Coco Mademoiselle (2001), both inspired in Coco Chanel herself, the perfumer Jaques Polge wanted to continue exploring an entire aesthetic range, envisioning the night of the "Orient that starts and ends in Venice" inspired by Mademoiselle's apartment. Together with Christopher Sheldrake, they create an intimate, seductive and contemporary expression of a nocturnal Baroque. A magnetic sensuality told in a modern, luminous Oriental fragrance for women.
"As a prelude, a vibrant, sophisticated burst dominated by Grapefruit sparks the curiosity. A generous heart gradually reveals the sensuality of May Rose and the remarkable note of Geranium Rose Leaf. This luminous floral facet creates a striking presence, while Venezuelan Tonka Bean and Indonesian Patchouli notes add warmth."
Pure. Austere. Dark as the night. Coco Noir follows the minimalist lines of Coco, Coco Mademoiselle, N°19 and N°19 Poudré designs, created originality in 1921 for N°5. This time in a opaque black glass bottle contrasting with gold Baroque elements.